Most of you know I’ve been in the wireless industry for the past few years. I’ve become quite bored with it. Yes, the pay is great, but should that be the only reason one stays with that job. I guess I’m tired of the daily “let’s look at your numbers” game. MY NUMBERS ARE GREAT! I really can sell anything to anyone and I can do that without them second guessing. Yes, I guess you could say as soon as you walk in the door, that I am a shark that’s circling you. You think you’re coming in for a $100 phone and that is probably true. When I see you come in the door, my mind starts turning. It reminds me what I need to sell. But little do you know, I’m going to get you to buy more than just a phone. I’m going to ask you what you use your phone for. Your response is going to open a numerous amount of things I am going to try and more than likely successfully sell you on. I can right off the bat tell you that it is very rare someone does not have music on their phone. As soon as they say I use my phone for music, I’m thinking they need a Bluetooth speaker. Not some $20 piece of junk, but something nice. With what I have on hand, I’m already adding up what you are going to spend. I’m more than likely gonna ballpark it. That $100 you were going to spend has just turned into $200 at least. I’m going to show you the most expensive thing I have. If you don’t buy that, I’m showing you the second most expensive and so on until you buy one. So great, we got you a phone and a speaker to listen to your jams wherever you go. I’m not done yet. Next we are going to get you the obvious case and screen protector because I’m going to scare you with prices of having to replace your phone if you don’t buy either of those. So now now that has added a very conservative $50 on top of the $200 you are spending. So now that we have been conversing for a while, you feel comfortable with talking to me. You have started to trust me. I’m your new best friend and I’m looking out for your best interest. Or am I?
My next step will be to sit you down in front of the displays while I begin your upgrade. The next thing I’m going to do is ask you more personal questions. I’m going to find a way to relate to you. If you tell me that you were angry at your dog this morning for eating one of your socks, guess what? I’m going to tell you the same thing happened to me last week with my dog. Lucky for me, you don’t know that I don’t have a dog.
So now that we can relate a little more, I’m going to ask how traffic was. That way you can complain about it and I’m going to agree with you so you feel better. That will lead me to my next false story of my friend who got pulled over for talking on his cell phone and not using a hands free device. I know what a cell phone ticket cost in California and I’m going to add another $100 on top of it. I’m going to tell you how much it goes up the second and third time and that after the third time you will lose your license. I’ve got you thinking about it. Now I’m going to ask you what hands free device you have. If you don’t have one, I’m going to tell you that we should definitely pick one out for you. After all, I care about you and don’t want you getting a ticket or your license taken away. I’m also going to throw in there how many people die each year from using their devices while driving. I honestly don’t want that happening to anyone. But my point is, I’m going to scare you into buying one. So I’m going to show you the most expensive one I have and overwhelm you with all the things it can do. As we move down to the less expensive ones, I’m going to talk bad about them and how it wouldn’t work for you. You’re not going to ask me why it wouldn’t. Why? Because you trust me.
If by chance you do have one, I’m going to tell you that the Bluetooth function in the newer phones has been updated and you should update your so that it works the way you want it to. Fact of the matter is, I can consider an update to be something as simple as the way you turn the function on or off. Which is technically true. But the thing you’re thinking about is when I said “so that it works the way you want it to.” More than likely you are assuming I’m saying your current Bluetooth device won’t work with it. By doing that, you are helping me sell it to you. Now that I have you convinced, and because you trust me, let’s add another conservative $75 to your total. You are now at $325.
At this point I’m going to turn your attention to our home services. I’m going to ask you about internet, TV and home security. First thing I’m going to ask about is your internet. More than likely its through your coax. I’m going to remind you of how slow your home internet gets at 5pm because everyone else is off work and getting online at home. The I’m going awe you with all these words and numbers about internet through fiber that you don’t even understand and how you don’t have to worry about that 5pm bog down. You’ll agree to switch.
So you’re switching internet providers, let’s talk about TV. You have Comcast? I’m going to remind you of their horrible customer service and how pricey they are. If you have DirecTV, I’m going to tell you that you aren’t truly getting the high definition you pay for. Now, your rebuttal will be that you are comfortable and know how to work the remote, the DVR and the guide. Or because you have DirecTV you will say that you like being able to watch all the football games. I’ve got a response for all of those. So you’re comfortable with how it works? Hey when the technician gets there and installs it, he will show you how to work everything and its really easy to begin with. With a smile on my face, I’m going to tell you “We don’t want you going without football either, I’ve got you covered even better because we don’t charge extra for you to watch football games.” Even though I never said we have the Sunday ticket like DirecTV, you’re assuming that’s what I mean. And you will be really lucky if the technician shows you how to do anything. Still on the fence about the TV service? Well, I’m going to make it easier for you to switch. Who wouldn’t want to have everything on one bill? Wouldn’t it be easier making just one payment to one company each month than multiple companies? So I’ve got you a bit lured in. Now I’m going to scare you away with price on purpose. I’m going to give you the price before discounts. At this point you are thinking you just stay with who you have because its more expensive and not worth the switch. You tell me that you have decided to pass on the TV service because of the price. Well I’m about to do you a solid. I’m gonna give you the favorite customer discount. I’m going to give you $60 off that price which makes it less expensive than what you are currently paying. Now I have you thinking about it again, but your still not sure you want to switch because after that intro price for one year, its going back up $60. Its ok because you can always call customer care and they will give you that price for another year. At least I hope so, but more than likely not. But I’m not telling you that. Still not convinces to switch? Ok I’m going to sweeten the pot even more. Because you have been so patient with me today, if you switch right now, I’m going to send you a $150 visa gift card. And because you work for the state (or whoever) I’m going to send you another $100 gift card. That’s $250!! Who says no to $250? You actually do get the gift cards. Now that I have you sold on that, I need your information. Especially your address. Once you give me your address, I’m going to give you a bunch of different reasons why you need home security. I’m going to tell you straight to your face that your neighborhood isn’t very safe. I might even say that I saw the crime rate had gone up in that area. If you tell me you have a dog who barks, I’m going to remind you he is part of your family and you should protect your dog as well. If you tell me you live in a gated community, I’m going to remind you that people in gated communities typically have nice things. So where do you think criminals are going to target? I’m going to get you thinking about scary situations. Maybe even make you feel bad for not having it already. But I’m only looking out for you, and you guessed it, you trust me. You want to be safe, so you sign up for it. Seriously, who doesn’t want to be safe?
At the end of the day you got more than you came in for. That $100 quickly turned into $325 and I just got you to switch all of your home services. That is a huge amount of money in my pocket. And you bought all of this stuff because you trust me.
You can say I take advantage or whatever you want. You could say I do. In no way do I do this to elderly people. I have a soft spot in my heart for them. The majority of the time, I take things off their bill that they haven’t or never will use. Half the time they don’t even what they are paying for.
I’m tired of scaring people into buying things. Its not right. People will spend the last dime they have out of fear of something. However, it is my job and I have numbers I have to hit or I lose my job. These are the reasons I’m switching careers.
One thing I want everyone to know and this is the most important thing to me, when I’m not at work, the salesman in me doesn’t exist. He only shows up when I’m clocked in. But that’s pretty much my day at work.